THE MOROCCAN WARDROBE goes P U B L I C !

Good morning, classy people! 

 It's been a while since I've updated my blog as I've been busy with some professional activities that I'll soon be sharing on my YouTube channel. I'm excited to announce that THE MOROCCAN WARDROBE is now officially up and running, and as a team, we've been working hard to introduce it to the public. We spent the summer and autumn months working on different aspects of our project and preparing for the perfect opportunity to launch - the holiday season! This period runs from December 1st to January 1st in Morocco, and it's a time when many Christmas markets are held in major cities to showcase Moroccan brands. In the past, I've been a regular visitor to these markets and have discovered many fantastic Moroccan projects. Now, it's our turn to exhibit and introduce our unique, stylish creations to the world.

We had our first market at the American school of Rabat with AIWA, which was an emotional experience. (Read this post to understand why.) The second market was with Colegio Español De Rabat, which was an incredible experience in terms of the diversity of brands and the number of visitors. Later, we participated in a three-day market with Al Kindus School. This market had my favorite spot. I loved the aesthetics and the possibility of decorating it.

Within three weeks, THE MOROCCAN WARDROBE met three different audiences. It was an exciting and positively tiring experience! People were mind-blown with our designs. Our purpose is to offer Moroccan clothing that can be wearable every day, whether you're at work, on holiday, or running errands. Traditional Moroccan clothes are typically made for gatherings at home, weddings, or special occasions like Eid and are often quite elaborate. Therefore, we worked to maintain Moroccan craftsmanship while offering practical clothing.

It was a great experience for me to explain all the details and steps involved in creating each piece. I love seeing women from different nationalities choosing our collection for their wardrobes. The market environment allowed me to connect with fellow Moroccans who were also working on their brands and showcase their products in an elegant way. The entire experience was truly magical. If you have a project, I highly recommend participating in such initiatives. And if you're just a visitor, take the time to discover what Moroccan brands have to offer.