Which Fashion Exhibition Should You Choose?
Good Morning Classy People, In a previous article , I explained why scheduling fashion exhibitions throughout the year is no longer optional for anyone serious about building a fashion business. Shortly after its publication, my inbox filled with questions. One, however, appeared more than any other: “Which fashion exhibition should we choose?” The answer isn’t simply, “the biggest one.” It’s the one that matches your business strategy. The fashion industry offers exhibitions throughout the year. Every week, sometimes every single day, brands somewhere in the world are presenting collections, meeting buyers, discovering suppliers, or introducing themselves to new markets. Finding a place is rarely the challenge, f inding the right place is... Before i dive into deeper thoughts, i need to state: Fashion Week Is Not a Fashion Exhibition Let’s clear up one of the biggest misconceptions in fashion. A fashion week is primarily a calendar of runway presentations, while a ...
